You mentioned travel data in the previous question... what's different about travel data?
Travel data can be very tedious to track and distribute... especially flight travel data. There's the usual flight numbers, the date, the departure time, the originating city, the connecting city, the arrival times for both the connecting city and the destination city, confirmation numbers, seat assignment numbers, and on and on. It can be incredibly tedious. It's the very reason we created our ITF (Itinerary To Flight) option in EVM Live. Having the system parse all of that data and format it into each event automatically is a HUGE time saver. You simply tell the system which event to attach the flights to and it automatically fills in all of the data. The system will even search for others that might be on the same flight and add them ALL at the same time... including seat assignments if those are in your itinerary. And you also have override capability if you wish to separate some of that data for one reason or another. It's very powerful and a serious time saver.